Insurance delivery through mobile phones and agent banking channel has started to excite the insurance and digital finance community alike. Though some initial researches have tried to assess the landscape of mInsurance (insurance through mobile phone or agent chanel), success of the sector will depend on alignment of values across the distribution chain. At the recently concluded conference in College of Agriculture Banking, RBI, MicroSave’s insurance expert Premasis Mukherjee presented on the emerging business models in mInsurance and the apparent value of stakeholders in each of the models. This presentation raises questions on value alignment, challenges of mInsurance models and an abridged strategic tool to launch voluntary mInsurance products.

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