Market Insights for Innovations and Design- MI4ID


MicroSave’s Market Insights for Innovations and Design (MI4ID) approach is derived from MicroSave’s decade long experience of conducting participatory qualitative research in the domain of financial inclusion and  practise behavioural research and user-centric design techniques. Our mantra “market-led solutions for financial services” is embedded in “Market Insights” and “Innovation and Design” framework. We analyse individuals’ mental models and how they are likely to use and interact with a product/service, environment, and organisational policies.

Salient Features

MI4ID relies on behavioural diagnosis and employ a range of PRA, interviews, and user centric research tools

We employ range of scientific analysis tools that include behavioural mapping, response tables, and rank/weight analysis


MI4ID experts are both divergent thinkers and financial services experts. We  innovate implementable solutions designs

MI4ID approach tests behavioural assumptions through rapid prototyping and iterative design

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