MI4ID - Market Insights for Innovation and Design



MicroSave’s Market Insights for Innovation and Design (MI4ID) approach is anchored on the twin pillars of behavioural research and human-centric design. We analyse individuals’ mental models and how they are likely to use and interact with a product/service, environment, and organisational policies. With empathy at the core of MI4ID, the overarching agenda is to place the behavioural findings and design pointers for the consideration of the financial service provider.



Contact us at - MI4ID@microsave.net