MI4ID - Market Insights for Innovation and Design

MicroSave’s Market Insights for Innovation and Design (MI4ID) approach is anchored on the twin pillars of behavioural research and human-centric design. We analyse individuals’ mental models and how they are likely to use and interact with a product/service, environment, and organisational policies. With empathy at the core of MI4ID, the overarching agenda is to place the behavioural findings and design pointers for the consideration of the financial service provider.


MI4ID Library



  • #MI4ID @ Abhishek_BE_HCD
    3 d

    wow! ... eclectic collection of biases and heuristics from the world of #Behavio...

  • #MI4ID @ nitish_narain
    5 d

    From creating awareness to guided onboarding to first and then regular use #DFS ...

Contact us at - MI4ID@microsave.net