The ANA programme identifies the factors responsible for the success or failure of specific agent networks across the world. ANA employs large-scale quantitative surveys that measure the health of the agent network in countries where these are developed. It assesses agent networks at national and provider level for selected providers, such as M-Pesa, MTN, Vodafone, Tigo, Airtel, BKash, EasyPaisa in 12 countries. ANA employs large-scale quantitative surveys that measure the health of the agent network in countries where these are developed; and conducts qualitative strategic assessments in nascent markets, such as Nigeria and Indonesia. The activities include: conducting a scoping visit to meet with providers and stakeholders, to understand ground realities and developments in DFS; desk research; developing an analytical framework and research plan; designing quantitative questionnaires and/or qualitative interview guides; conducting field work; analysing the data and producing a country report, available to the public; and confidential, customised business analytics for selected providers.
The ANA research team recently designed benchmarks that outline the drivers of success of an agent network and developed a corresponding set of metrics to hone the questionnaire for the second wave of surveys. These benchmarks focus on key operational metrics that providers can use to see how a channel aligns with its value proposition. These benchmarks translate into tailored analytics and a rapid assessment tool for providers.
The ANA baseline research has been completed in all the 12 countries (Bangladesh, Benin, India, Indonesia, Nigeria, Pakistan, Kenya, the Philippines, Senegal, Tanzania, Uganda and Zambia), and second-wave surveys have been completed in Kenya, Tanzania and Uganda. The reports have been published in countries like Bangladesh, India, Indonesia, Kenya, Nigeria, Pakistan, Tanzania, and Uganda.