Inclusive Finance and Banking Projects Support Launch of Micro-remittance services in the Philippines

Projects

  • Support Launch of Micro-remittance services in the Philippines

    We supported APPEND, a network of financial institutions providing financial services to the poor in the Philippines, to launch its own remittance service in the country

    Specifically, we supported the APPEND partners and Opportunity International Australia to:

    • Identify and conceptualize an innovative business model that leverages the synergy of existing microfinance branch network, community agents and mobile technology to increase formal remittance outreach in rural areas
    • Assess the remittance market in the Philippines
    • Develop product, price, and promotion strategy along with support in implementing technology and back-end settlement solution
    • Formulate go-to market strategy to set up 1200 remittance centres across the Philippines

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