MSME Market Demand in Rwanda
A Rwandese bank with a strong microfinance presence (who prefers to remain anonymous) wanted a stronger SME portfolio. MicroSave’s role was to identify key segments and develop customised financial products for them. We first developed an SME strategy (including mission, products, services, customers, risks, results, and structure). We then mapped the market demand and supply for financing, developed financing product and identified four low-risk segments with high demand. We also helped with SME loan descriptions, policies, selection criteria and credit scoring, and credit methodology, including collateral management.