Refining Product Offerings for MSME Markets in Uganda
MicroSave is supporting a leading Ugandan microfinance bank to enhance their position in the SME markets through understanding the market and refining/developing a new product that addresses both the institutional and client needs. The main objective of this project is to understand the financing needs of the SME sector in Uganda, review the current SME offering, carry out a diagnostic assessment of the bank, identify and address the challenges and refine/develop a suitable SME loan product for piloting and rollout. MicroSave supported the bank to define/develop/review SME loan offerings and profitability including SME loan concept and prototype; business case simulations for SME loan profitability; SME loan description, policies, terms and conditions; selection criteria; and credit methodology. The project is in its pilot phase now.