Market Insights into the Financial Behaviours of Cocoa Farmers in Indonesia
MicroSave was commissioned by NetHope to conduct primary research to understand the demographic profile of farmers, their needs and preferences regarding financial services and their financial behaviour. In addition, the study also compared and evaluated the use of a mobile-based data collection method with a paper-based data collection method. MicroSave used both qualitative and quantitative data collection techniques for collection of primary research data from cocoa farmers. The team collected necessary information for identifying the potential of mobile based financial solutions across the cocoa value chain and the eventual scaling up of the pilot to the broader population of cocoa farmers, residents, and other related agricultural value chains. The findings and recommendations from the research study helped NetHope and AMARTA II define strategy for creating mobile money ecosystem for agricultural value chains and facilitate access of quality financial services to the farmers and their communities in the Sulawesi Island.