Library Videos Are good banking systems and processes enough to entice customers?

Are good banking systems and processes enough to entice customers?

30 May 2017 164
A middle tier emerging bank wanted to service the Medium and Small Enterprise customer segment. While working with them, our learning was that the seemingly best products, processes, resources etc. might look good at a strategic level but it is bound to low adoption (fail) if not integrated with the human factors; their preferences, behaviour and decision-making.  Anup Singh, Principal Consultant at MicroSave shares how MicroSave’s approach was fruitful to trigger the customer’s adoption of bank’s products and make their move a real success.
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