Related Resources

Marketing Lessons from the E/M-Banking Sector
The key objective of e/m-banking initiatives in India is to increase the outreach of banking services to the Indian rural market. The challenge to penetrate the Indian rural market is not new and various corporate have successfully conquered the rural market by designing effective marketing...
67.85 KB

Do the M-PESA Rails Contribute to Financial Inclusion?


A substantial proportion of the Kenyan population is using M-PESA as an addition to bank savings accounts, and less frequently, as a full-scale substitute. The worry among financial inclusion proponents and banks is that poor people will use M-PESA as a substitute for formal institutions. The note examines progress towards financial inclusion in Kenya, and concludes that while M-PESA's rails offer the potential, Kenya may yet have to wait to realise comprehensive, commercially sound, affordable and effective financial inclusion.

Tags: Agent banking , Financial inclusion , Delivery channels , Agent networks , Mobile banking , Mobile money , Safaricom , Mobile wallet , BN 95 , BN95 , MicroSave , MicroSave africa , Kenya , East Africa

0 Comment
0 Likes Like
327.82 KB

Leave a Comment