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Market Orientation As The Key To Deep Outreach
This note lays emphasis on market orientation among MFIs to scale up their operations. It argues that MFIs lack market orientation, which often results in client dropout (and also because of MFIs possessing product orientation). It further explores three stages in research on market...
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E/M-Banking Booklet: Volume I

Author: MicroSave
Published: September 29, 2010

Abstract:

The E/M-Banking Booklet is the first publication under the Optimising Performance and Efficiency (OPE) Series. The OPE Series brings together key insights and ideas on specific topics, with clear objective of providing microfinance practitioners with practical and actionable advice.
 
The E/M-Banking Booklet is a compendium of MicroSave’s Briefing Notes and India Focus Notes which focus on a wide range of opportunities, issues and challenges. This brief publication mines MicroSave’s rich experience and blends it with that of leading consultants and practitioners in the field of electronic and mobile banking. There are enriching experiences from Africa and Asia where MicroSave has partnered with a variety of e/m-banking service providers.

Tags: Business model , Mobile banking , Financial services , CGAP , Conventional banking , Mobile technology , MFIs , Electronic banking , Agent incentives , Value proposition , Service delivery mechanisms

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