Library Videos MicroSave’s approach to product development

MicroSave’s approach to product development

30 May 2017 514
MicroSave has two decades of experience in Human-centred Design and developed over 200 financial products. Through this journey, we believe that understanding both demand side and supply side is critical. MicroSave’s much- appreciated approach integrates rigorous market research, rapid prototyping, supply side buy-in into a product development process.  Our directors Graham A N Wright and Manoj Sharma discuss how our approach has evolved over the years.
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