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Related ResourcesChoosing a Mobile Phone Banking Format
Mobile Money - Questions That Your Clients Will Ask YouBriefing Notes Author: Akhand Tiwari and Krishna U.M. Thacker
Published: September 12, 2011
This note is a summary of some of the key questions that usually surface during customer interactions regarding the use of e/m-banking platforms. The key objective of the note is to serve as a reference for institutions engaged in e/m-banking for their marketing plan design and promotion strategies. These questions, simple but important, can help institutions fine-tune their product, processes and, most importantly, their communication strategy.