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Choosing a Mobile Phone Banking Format
During the September 2008 MicroSave-CGAP workshop in Nepal, various m-banking providers shared the use of a range of communication formats supported on GSM networks, ranging from SMS (Short Messaging Service) through to HTTPS (internet). Each format has a number of advantages and...
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To understand and assess the business of mobile banking more clearly and in more detail, this note uses a business model framework and some of the concepts co-created by an active and vibrant community of practitioners in an online community called the "business model innovation...
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Mobile Money - Questions That Your Clients Will Ask You
Briefing Notes Author: Akhand Tiwari and Krishna U.M. ThackerPublished: September 12, 2011
Abstract:
This note is a summary of some of the key questions that usually surface during customer interactions regarding the use of e/m-banking platforms. The key objective of the note is to serve as a reference for institutions engaged in e/m-banking for their marketing plan design and promotion strategies. These questions, simple but important, can help institutions fine-tune their product, processes and, most importantly, their communication strategy.
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