Library Publications Qualitative Research Tools for Market Research: Experiences from MetaMon Research

Qualitative Research Tools for Market Research: Experiences from MetaMon Research

30 Apr 2013 2892
Download Resource

In the recently conducted research on money management metaphor, we have modified some existing market research (including design research and ethnographic) tools to decipher the intuitive and spontaneous responses from the field. These tools, apart from being more engaging than the conventional tools, also are unique in their approach of “catching them in action,” being less intrusive towards respondents’ financial lives (so that they respond openly) and depend on their behavioural motivation rather than historical transactions. In this publication, we discuss the approaches and experiences of using these tools. This can be a valuable repository of tools for future researchers in financial inclusion.

Read More

Comments

  • Write your Comment

other library sections

other categories

Popular Publications

Tags