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Incentives for E/M-Banking Customers to Drive Usage
This note looks at various ways of incentivising customers to increase the uptake and use of m-banking services. Since mobile banking services are new to most of the target clientele, it is important to devise incentive schemes which will encourage clients to try out these services and start...
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Saddling Up a Dead Horse: Financial Inclusion in India
Country Focus Notes Author: Denny George and Nitin Garg with inputs from Shivshankar V., Anil Paul and Premasis MukherjeePublished: June 12, 2012
Abstract:
The no-frills accounts (NFA) focussed approach to financial inclusion has so far been largely ineffectual. What is really needed is a change of perspective. Providers need to think of the BC model as a "distributed banking model" rather than as a "financial inclusion drive" to meet regulatory compulsions or social objectives. In a branch of a nationalised bank in India, where all credit and savings products were being delivered through the BCs, there was not just an increase in business due to what was directly brought in by the BCs, but even an increase in regular walk-in business. Financial inclusion will naturally follow the establishment of an efficient, distributed banking channel.
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