Adapting Market Research Tools to Diverse Environments – Lessons from Europe
by Elissa McCarter
May 4, 2004
1 min
This note documents the lessons of several member organisations of MFC and selected microfinance institutions (MFIs) in Turkey, the Balkans, and the Caucasus that have applied the MicroSave toolkit.
This note documents the lessons of several member organisations of MFC and selected microfinance institutions (MFIs) in Turkey, the Balkans, and the Caucasus that have applied the MicroSave toolkit, along with other tools, successfully. The note suggests prioritising the problems and opportunities before conducting any research and thinking creatively according to cultural sensitivities while adapting tools. It also suggests the MFIs to use a mix of techniques in doing a research while building the capacities of the existing staff in order to avoid biases. The note recommends for a careful selection of appropriate tools, open towards changes or modifications as per the need and its pre-testing before its implementation.
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