TARA Akshar is a literacy programme run by Development Alternatives Group to impart functional literacy to women in rural areas. Once literate, these Neo Literate women are graduated to Gyan Choupalis, where they build on their existing learning. MicroSave collaborated with TARA Akshar to leverage the Gyan Chaupali platform to integrate financial education for the neo literate audience.
The major goals of the programme are:-
1. Increased awareness and knowledge of financial products and services
2. Increased usage of financial products
3. Instilling financial prudence among women participants resulting in better management of household finances
4. Inculcate a habit of using formal financial channels for savings and credit, leading to reduction in poverty
The presentation highlights the impact assessment of the programme.