{"id":1120,"date":"2018-12-08T06:24:07","date_gmt":"2018-12-08T05:24:07","guid":{"rendered":"https:\/\/www.microsave.net\/fr\/?p=1120"},"modified":"2024-03-07T10:01:57","modified_gmt":"2024-03-07T10:01:57","slug":"developper-un-outil-de-marketing-et-deducation-financiere-pour-un-nbfc","status":"publish","type":"post","link":"https:\/\/www.microsave.net\/fr\/blog\/2018\/12\/08\/developper-un-outil-de-marketing-et-deducation-financiere-pour-un-nbfc\/","title":{"rendered":"D\u00e9velopper un outil de marketing et d&#8217;\u00e9ducation financi\u00e8re pour un NBFC"},"content":{"rendered":"<h3>D\u00e9velopper un outil de marketing et d&#8217;\u00e9ducation financi\u00e8re pour NBFC<\/h3>\n<p><span style=\"font-weight: 400;\">La Fondation Michael &amp; Susan Dell a charg\u00e9 MSC de soutenir Maitreya, une soci\u00e9t\u00e9 financi\u00e8re non bancaire naissante qui se concentre exclusivement sur le cr\u00e9dit aux microentreprises en Inde. MSC a aid\u00e9 Maitreya \u00e0 perfectionner et d\u00e9velopper son produit de pr\u00eat aux microentreprises et a d\u00e9velopp\u00e9 un outil de marketing produit et d\u2019\u00e9ducation financi\u00e8re. Cet outil permettrait non seulement d\u2019attirer les clients, mais \u00e9galement d\u2019assurer l\u2019engagement de la marque et de d\u00e9velopper les capacit\u00e9s financi\u00e8res de Maitreya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MSC a pour cela cr\u00e9\u00e9 une histoire autour d&#8217;un personnage auquel les micro-entrepreneurs peuvent s&#8217;identifier, Amol. Comme d\u2019autres micro-entrepreneurs, Amol n\u2019a pas bien compris les sources de cr\u00e9dit, l\u2019importance du pointage de cr\u00e9dit et la gestion des documents commerciaux. Nous avons veill\u00e9 \u00e0 ce que l&#8217;histoire d&#8217;Amol soit disponible sur le support de choix des clients de Maitreya afin de leur permettre de dialoguer \u00e0 leur convenance. Ces m\u00e9dias comprenaient des plateformes telles que YouTube, WhatsApp, l&#8217;application mobile cliente Maitreya, le site Web de Maitreya et les smartphones du personnel de terrain de Maitreya.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MSC a \u00e9galement construit des syst\u00e8mes pour que les outils conduisent \u00e0 un r\u00e9el changement de comportement. Nous avons mis au point des aides pour v\u00e9rifier les progr\u00e8s en mati\u00e8re de d\u00e9veloppement des capacit\u00e9s financi\u00e8res, mis en place des garanties collat\u00e9rales de marque Maitreya, telles que des livres de caisse, pour encourager les clients \u00e0 prendre l&#8217;habitude de conserver des archives commerciales, ainsi qu&#8217;une capacit\u00e9 financi\u00e8re et de march\u00e9 de produits int\u00e9gr\u00e9e avec un processus de suivi r\u00e9gulier des pr\u00eats pour renforcer le message. Nous avons organis\u00e9 des sessions de formation avec la direction et le personnel de terrain sur l&#8217;utilisation de l&#8217;outil. Cet outil a permis \u00e0 Maitreya de d\u00e9velopper la reconnaissance de la marque parmi les communaut\u00e9s cibles, ce qui \u00e9tait essentiel sur un march\u00e9 domin\u00e9 par de grandes marques \u00e9tablies. Cet outil est maintenant largement utilis\u00e9 et disponible pour tous les clients Maitreya.<\/span><\/p>\n<button class=\"simplefavorite-button\" data-postid=\"1120\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"box-shadow:none;-webkit-box-shadow:none;-moz-box-shadow:none;background-color:#ffffff;border-color:#5a5a5a;color:#ffffff;\"><i class='fa fa-bookmark-o unfavorite'><\/i><\/button>","protected":false},"excerpt":{"rendered":"<p>MSC a d\u00e9velopp\u00e9 un outil de marketing et d&#8217;\u00e9ducation financi\u00e8re destin\u00e9 \u00e0 soutenir Maitreya, une soci\u00e9t\u00e9 financi\u00e8re non bancaire naissante qui se concentre exclusivement sur les pr\u00eats aux microentreprises en Inde. MSC a d\u00e9velopp\u00e9 un outil de marketing produit et d\u2019\u00e9ducation financi\u00e8re destin\u00e9 non seulement \u00e0 attirer les clients, mais \u00e9galement \u00e0 garantir l\u2019engagement de la marque et \u00e0 d\u00e9velopper ses capacit\u00e9s financi\u00e8res.<\/p>\n","protected":false},"author":1031,"featured_media":40910,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5471],"tags":[],"region":[5519],"class_list":["post-1120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-et-marketing","post_theme-education-et-competences","post_theme-marketing-et-communciation","post_theme-inclusion-financiere","resource_type-note","region-asie-du-sud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9velopper un outil de marketing et d&#039;\u00e9ducation financi\u00e8re pour un NBFC - MicroSave Consulting (MSC)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsave.net\/fr\/blog\/2018\/12\/08\/developper-un-outil-de-marketing-et-deducation-financiere-pour-un-nbfc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9velopper un outil de marketing et d&#039;\u00e9ducation financi\u00e8re pour un NBFC - MicroSave Consulting (MSC)\" \/>\n<meta property=\"og:description\" content=\"MSC a d\u00e9velopp\u00e9 un outil de marketing et d&#039;\u00e9ducation financi\u00e8re destin\u00e9 \u00e0 soutenir Maitreya, une soci\u00e9t\u00e9 financi\u00e8re non bancaire naissante qui se concentre exclusivement sur les pr\u00eats aux microentreprises en Inde. 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