{"id":3448,"date":"2019-11-05T20:40:55","date_gmt":"2019-11-05T19:40:55","guid":{"rendered":"https:\/\/www.microsave.net\/fr\/?p=3448"},"modified":"2025-09-23T11:02:59","modified_gmt":"2025-09-23T05:32:59","slug":"offrir-des-services-financiers-digitaux-qui-ont-du-sens-pour-les-utilisateurs-etude-des-pratiques-et-instruments-de-gestion-financiere-en-cote-divoire","status":"publish","type":"post","link":"https:\/\/www.microsave.net\/fr\/blog\/2019\/11\/05\/offrir-des-services-financiers-digitaux-qui-ont-du-sens-pour-les-utilisateurs-etude-des-pratiques-et-instruments-de-gestion-financiere-en-cote-divoire\/","title":{"rendered":"Offrir des services financiers digitaux qui ont du sens pour les utilisateurs : \u00c9tude des pratiques et instruments de gestion financi\u00e8re en C\u00f4te d\u2019Ivoire"},"content":{"rendered":"<h3>Offrir des services financiers digitaux qui ont du sens pour les utilisateurs : \u00c9tude des pratiques et instruments de gestion financi\u00e8re en C\u00f4te d\u2019Ivoire<\/h3>\n<p><em>M\u00e9lissa Rousset et Nadine Zoro, mai 2017<\/em><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3449 size-medium\" style=\"float: none;\" src=\"https:\/\/www.microsave.net\/fr\/wp-content\/uploads\/2019\/11\/cote-ivoire-248x300-1.png\" alt=\"\" width=\"248\" height=\"300\" \/><\/em>Bien que le marche\u0301 de la finance digitale soit en pleine croissance en Co\u0302te d\u2019Ivoire, le taux d\u2019activite\u0301 des souscripteurs reste faible .<br \/>\nLes clients n\u2019utilisent pas les services financiers digitaux parce que l\u2019offre actuelle ne re\u0301pond pas a\u0300 leurs pratiques de gestion financie\u0300re et leurs besoins.<\/p>\n<p>L\u2019e\u0301tude porte sur l\u2019une des causes identifie\u0301es du faible taux d\u2019activite\u0301 des utilisateurs des services financiers digitaux. Spe\u0301cifiquement, elle propose de :<\/p>\n<ul>\n<li>Comprendre les pratiques et outils de gestion financie\u0300re de la population ivoirienne<\/li>\n<li>Proposer des concepts de produits et services comple\u0301mentaires aux strate\u0301gies financie\u0300res existantes<\/li>\n<li>Mettre a\u0300 disposition des acteurs de l\u2019e\u0301cosyste\u0300me de la finance digitale un processus pour la conception de produits oriente\u0301s par le marche\u0301<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<button class=\"simplefavorite-button\" data-postid=\"3448\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"box-shadow:none;-webkit-box-shadow:none;-moz-box-shadow:none;background-color:#ffffff;border-color:#5a5a5a;color:#ffffff;\"><i class='fa fa-bookmark-o unfavorite'><\/i><\/button>","protected":false},"excerpt":{"rendered":"<p>Bien que le marche\u0301 de la finance digitale soit en pleine croissance en Co\u0302te d\u2019Ivoire, le taux d\u2019activite\u0301 des souscripteurs reste faible. Les clients n\u2019utilisent pas les services financiers digitaux parce que l\u2019offre actuelle ne re\u0301pond pas a\u0300 leurs pratiques de gestion financie\u0300re et leurs besoins. L\u2019e\u0301tude porte sur l\u2019une des causes identifie\u0301es du faible taux d\u2019activite\u0301 des utilisateurs des services financiers digitaux.<\/p>\n","protected":false},"author":1031,"featured_media":39002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5452],"tags":[],"region":[5520],"class_list":["post-3448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rapports","post_theme-banque-services-financiers-et-assurance-bfsi","post_theme-transformation-digitale","post_theme-marketing-et-communciation","post_theme-inclusion-financieren-gouvernement-a-personnes","resource_type-rapport","region-afrique-de-louest-et-centrale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Offrir des services financiers digitaux qui ont du sens pour les utilisateurs : \u00c9tude des pratiques et instruments de gestion financi\u00e8re en C\u00f4te d\u2019Ivoire - MicroSave Consulting (MSC)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsave.net\/fr\/blog\/2019\/11\/05\/offrir-des-services-financiers-digitaux-qui-ont-du-sens-pour-les-utilisateurs-etude-des-pratiques-et-instruments-de-gestion-financiere-en-cote-divoire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offrir des services financiers digitaux qui ont du sens pour les utilisateurs : \u00c9tude des pratiques et instruments de gestion financi\u00e8re en C\u00f4te d\u2019Ivoire - MicroSave Consulting (MSC)\" \/>\n<meta property=\"og:description\" content=\"Bien que le marche\u0301 de la finance digitale soit en pleine croissance en Co\u0302te d\u2019Ivoire, le taux d\u2019activite\u0301 des souscripteurs reste faible. 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L\u2019e\u0301tude porte sur l\u2019une des causes identifie\u0301es du faible taux d\u2019activite\u0301 des utilisateurs des services financiers digitaux.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.microsave.net\/fr\/blog\/2019\/11\/05\/offrir-des-services-financiers-digitaux-qui-ont-du-sens-pour-les-utilisateurs-etude-des-pratiques-et-instruments-de-gestion-financiere-en-cote-divoire\/\" \/>\n<meta property=\"og:site_name\" content=\"MicroSave Consulting (MSC)\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MicroSaveConsultingFR\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T19:40:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-23T05:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.microsave.net\/fr\/wp-content\/uploads\/2019\/11\/cote-ivoire-248x300-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"248\" \/>\n\t<meta property=\"og:image:height\" 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