{"id":914,"date":"2018-12-07T14:47:03","date_gmt":"2018-12-07T13:47:03","guid":{"rendered":"https:\/\/www.microsave.net\/fr\/?p=914"},"modified":"2024-03-07T09:43:56","modified_gmt":"2024-03-07T09:43:56","slug":"strategie-de-marche-basee-sur-les-comportements-et-les-besoins-de-la-classe-moyenne-emergente-au-nigeria-aux-philippines-et-au-perou","status":"publish","type":"post","link":"https:\/\/www.microsave.net\/fr\/blog\/2018\/12\/07\/strategie-de-marche-basee-sur-les-comportements-et-les-besoins-de-la-classe-moyenne-emergente-au-nigeria-aux-philippines-et-au-perou\/","title":{"rendered":"Strat\u00e9gie de march\u00e9 bas\u00e9e sur les comportements et les besoins de la classe moyenne \u00e9mergente au Nigeria, aux Philippines et au P\u00e9rou"},"content":{"rendered":"<h3>Strat\u00e9gie de march\u00e9 bas\u00e9e sur les comportements et les besoins de la classe moyenne \u00e9mergente au Nig\u00e9ria, aux Philippines et au P\u00e9rou.<\/h3>\n<p><span style=\"font-weight: 400;\">Visa a command\u00e9 une<\/span><span style=\"font-weight: 400;\"> \u00e9tude secondaire<\/span><span style=\"font-weight: 400;\"> sur la classe moyenne \u00e9mergente mondiale, en mettant l&#8217;accent sur trois march\u00e9s: le Nig\u00e9ria, les Philippines et le P\u00e9rou. La recherche a permis de d\u00e9gager des informations cl\u00e9s sur les clients pour aider Visa \u00e0 concevoir une strat\u00e9gie marketing de premier plan dans les \u00e9conomies \u00e9mergentes mondiales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MSC a \u00e0 la fois \u00e9tudi\u00e9 les sources et les utilisations de l\u2019argent par ces segments. Nos \u00e9quipes ont travaill\u00e9 sur la compr\u00e9hension des besoins des consommateurs, la dynamique comportementale et les tendances \u00e9mergentes. Nous avons \u00e9valu\u00e9 et analys\u00e9 les possibilit\u00e9s d&#8217;utilisation de produits et services financiers digitaux.<\/span><\/p>\n<p class=\"align-text-box\">La pr\u00e9f\u00e9rence des consommateurs pour les paiements digitaux a consid\u00e9rablement augment\u00e9 dans chacun de ces pays depuis 2015. <a href=\"https:\/\/www.google.co.in\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=2ahUKEwi3ioDmrZneAhUWfn0KHZhkBjcQFjAAegQICRAC&amp;url=http%3A%2F%2Fwww.nigerianstat.gov.ng%2Fdownload%2F759&amp;usg=AOvVaw0QDmP8DhpVspfuYJo76Nps\">Selon le Bureau national des statistiques du Nig\u00e9ria, le volume des transactions num\u00e9riques de d\u00e9tail a augment\u00e9 de 202% entre 2015 et 2018 : les transactions sur carte, sur Internet et sur mobile ont augment\u00e9 de pr\u00e8s de 600% au cours de cette p\u00e9riode.<\/a><\/p>\n<p class=\"align-text-box\">De m\u00eame, selon un sondage aupr\u00e8s des consommateurs men\u00e9 par Visa aux Philippines, 57% des Philippins ont mentionn\u00e9 une pr\u00e9f\u00e9rence pour les paiements \u00e9lectroniques en 2017, contre 46% en 2015.<\/p>\n<p>Retrouvez le rapport en anglais <a href=\"https:\/\/www.visa.com.sg\/dam\/VCOM\/regional\/ap\/documents\/rise-of-the-digitally-engaged-consumer-sg-my-th.pdf\">ici.<\/a><\/p>\n<button class=\"simplefavorite-button\" data-postid=\"914\" data-siteid=\"1\" data-groupid=\"1\" data-favoritecount=\"0\" style=\"box-shadow:none;-webkit-box-shadow:none;-moz-box-shadow:none;background-color:#ffffff;border-color:#5a5a5a;color:#ffffff;\"><i class='fa fa-bookmark-o unfavorite'><\/i><\/button>","protected":false},"excerpt":{"rendered":"<p>MSC a \u00e9tudi\u00e9 les besoins des consommateurs, la dynamique comportementale et les nouvelles tendances li\u00e9es \u00e0 l&#8217;utilisation de l&#8217;argent par la classe moyenne \u00e9mergente sur trois march\u00e9s: le Nig\u00e9ria, les Philippines et le P\u00e9rou. Nous y avons \u00e9valu\u00e9 et analys\u00e9 les possibilit\u00e9s d&#8217;utilisation des produits et services financiers digitaux.<\/p>\n","protected":false},"author":1031,"featured_media":40861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5457],"tags":[],"region":[5526,5514],"class_list":["post-914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-banques-services-financiers-et-assurances","resource_type-rapport","region-asie-du-sud-est","region-amerique-du-sud"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie de march\u00e9 bas\u00e9e sur les comportements et les besoins de la classe moyenne \u00e9mergente au Nigeria, aux Philippines et au P\u00e9rou - MicroSave Consulting (MSC)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.microsave.net\/fr\/blog\/2018\/12\/07\/strategie-de-marche-basee-sur-les-comportements-et-les-besoins-de-la-classe-moyenne-emergente-au-nigeria-aux-philippines-et-au-perou\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strat\u00e9gie de march\u00e9 bas\u00e9e sur les comportements et les besoins de la classe moyenne \u00e9mergente au Nigeria, aux Philippines et au P\u00e9rou - MicroSave Consulting (MSC)\" \/>\n<meta property=\"og:description\" content=\"MSC a \u00e9tudi\u00e9 les besoins des consommateurs, la dynamique comportementale et les nouvelles tendances li\u00e9es \u00e0 l&#039;utilisation de l&#039;argent par la classe moyenne \u00e9mergente sur trois march\u00e9s: le Nig\u00e9ria, les Philippines et le P\u00e9rou. 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