{"id":290,"date":"2019-03-20T00:13:54","date_gmt":"2019-03-19T21:13:54","guid":{"rendered":"https:\/\/www.microsave.net\/helix-institute\/?page_id=290"},"modified":"2025-06-17T15:00:18","modified_gmt":"2025-06-17T12:00:18","slug":"rethinking-marketing-for-d%e2%80%8bigital-finance","status":"publish","type":"page","link":"https:\/\/www.microsave.net\/helix-institute\/rethinking-marketing-for-d%e2%80%8bigital-finance\/","title":{"rendered":"Rethinking Marketing for D\u200bigital Finance"},"content":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; gap=&#8221;30&#8243; css=&#8221;.vc_custom_1750161564251{margin-top: -50px !important;}&#8221; el_class=&#8221;course-inner-section&#8221;][vc_column][vc_row_inner gap=&#8221;35&#8243; css=&#8221;.vc_custom_1553014471337{margin-top: 0px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1553018004954{margin-top: 30px !important;margin-bottom: 5px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-619\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/02\/aper\u00e7u-300x300.png\" alt=\"\" width=\"40\" height=\"40\" \/>Course at a glance<\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1695362144272{margin-top: 10px !important;}&#8221;]Many digital financial services (DFS) deployments continue to struggle with low uptake and high rates of inactivity amongst registered users. Delivery of DFS requires good products and excellent distribution channels alongside the right marketing strategies.\u00a0This course is for institutions in need of route-to-market strategies or who seek to increase usage of their products or services.[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1553018264276{margin-top: 30px !important;margin-bottom: 5px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-630\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/02\/interet-300x300.png\" alt=\"\" width=\"40\" height=\"40\" \/>Why this training?<\/h6>\n<p>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1695362154414{margin-top: 10px !important;}&#8221;]Participants will understand how to develop and deliver marketing strategies to effectively communicate the value proposition to their target market. To do this it analyzes consumers\u2019 behavioral biases and the journey that they take from awareness to active usage of the service.[\/vc_column_text][vc_single_image image=&#8221;163&#8243; img_size=&#8221;full&#8221;][vc_column_text css=&#8221;.vc_custom_1553018275516{margin-top: 30px !important;margin-bottom: 5px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-622\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/02\/cible-300x300.png\" alt=\"\" width=\"40\" height=\"40\" \/>Who should attend?<\/h6>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][vc_column_text]This course targets middle to senior level managers involved in DFS marketing and product development or management in mobile network operators, banks, other financial institutions, and third parties.<\/p>\n<p>We recommend 2-3 participants attend from each organization as experience has shown that teamwork greatly improves dissemination of lessons back to the institution.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=&#8221;.vc_custom_1553018355043{margin-bottom: 5px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h6><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-627\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/02\/contenu.png\" alt=\"\" width=\"40\" height=\"40\" \/>Topics covered<\/h6>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;15px&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>Marketing financial services<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>Role of branding in DFS success<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>Application of behavioral economics insights<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>The customer value proposition<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>A walk through the customer journey<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>Data analytics for marketing communication<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>Marketing ROI<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-696\" src=\"https:\/\/www.microsave.net\/helix-institute\/wp-content\/uploads\/2019\/03\/bullet-300x300.png\" alt=\"\" width=\"20\" height=\"20\" \/><\/p>\n<p>Consumer protection and retention[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-3c38ef4116f3c04ae31ad6d74227323a > i {\n  font-size: 11px;\n}\n#default-btn-3c38ef4116f3c04ae31ad6d74227323a * {\n  vertical-align: middle;\n}\n<\/style><div class=\"btn-align-center\"><a href=\"https:\/\/www.microsave.net\/helix-institute\/contact-us\/\" class=\"default-btn-shortcode dt-btn dt-btn-l  vc_custom_1702038259997\" id=\"default-btn-3c38ef4116f3c04ae31ad6d74227323a\"><span>Contact us<\/span><\/a><\/div>[vc_row_inner css=&#8221;.vc_custom_1551137930367{margin-top: 50px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1554565079515{margin-bottom: 5px !important;padding-bottom: 0px !important;}&#8221;]<\/p>\n<h6>Our general trainings<\/h6>\n<p>[\/vc_column_text]<div class=\"hr-thin style-line hr-left\" style=\"width: 5%;border-color: #049eb5;border-top-width: 4px;\"><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;our-training-section&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1553026503973{margin-top: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1060&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/agent-banking-getting-strategy-and-operations-right\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;156&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/managing-risks-and-fraud-in-digital-finance\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;155&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/digital-transformation-for-financial-institutions\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;157&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/optimising-your-dfs-agent-network\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;153&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/digital-credit-managing-risk-and-achieving-scale\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1062&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/designing-and-implementing-innovative-solutions\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;293&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/rethinking-marketing-for-d%E2%80%8Bigital-finance\/&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;552&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/business-correspondents-bcs-in-the-indian-banking-scenario\/&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;courses-box&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;860&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/building-msmes&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1063&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/climate-finance-101&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;1064&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;custom_link&#8221; css_animation=&#8221;fadeIn&#8221; link=&#8221;https:\/\/www.microsave.net\/helix-institute\/building-state-capacity&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row link=&#8221;url:https%3A%2F%2Fmicrosave.net\/helix-institute%2Fhelix-institute%2Fcontact-us%2F|||&#8221; smooth_scroll=&#8221;n&#8221; size=&#8221;big&#8221; font_size=&#8221;14px&#8221; button_padding=&#8221;12px 18px 12px 18px&#8221; border_radius=&#8221;1px&#8221; btn_width=&#8221;btn_auto_width&#8221; custom_btn_width=&#8221;200&#8243; button_alignment=&#8221;btn_center&#8221; default_btn_bg_color=&#8221;&#8221; bg_hover_color=&#8221;&#8221; text_color=&#8221;&#8221; text_hover_color=&#8221;&#8221; icon_picker=&#8221;&#8221; icon_align=&#8221;left&#8221;][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;vc_default&#8221; gap=&#8221;30&#8243; css=&#8221;.vc_custom_1750161564251{margin-top: -50px !important;}&#8221; el_class=&#8221;course-inner-section&#8221;][vc_column][vc_row_inner gap=&#8221;35&#8243; css=&#8221;.vc_custom_1553014471337{margin-top: 0px !important;}&#8221;][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1553018004954{margin-top: 30px !important;margin-bottom: 5px !important;padding-bottom: 0px !important;}&#8221;] Course at a glance [\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1695362144272{margin-top: 10px !important;}&#8221;]Many digital financial services (DFS) deployments continue to struggle with low uptake and high rates of inactivity amongst registered users. Delivery of DFS requires good products and excellent distribution channels&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/pages\/290"}],"collection":[{"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":17,"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/pages\/290\/revisions"}],"predecessor-version":[{"id":1253,"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/pages\/290\/revisions\/1253"}],"wp:attachment":[{"href":"https:\/\/www.microsave.net\/helix-institute\/wp-json\/wp\/v2\/media?parent=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}