The startup FLYK provides credit services to the low- and moderate-income (LMI) segment in India through its mobile app. FLYK uses psychometric assessment to understand consumer behavior beyond CIBIL scores. It underwrites loans through alternative data, which allows increased inclusion among its rural borrower segment. Through its “Combined Responsibility Network (CRN),” FLYK works to overcome the limitations of traditional lending models. Learn more about how the startup understood the need and recognized the solution here.