Parul’s areas of expertise include knowledge management—synthesis and dissemination, publications and collateral development, digital marketing, website management, advertising, marketing, web content development, among others.
Before joining MSC, she worked with Saatchi & Saatchi, Mumbai as an Associate Planning Director where she was responsible for strategic planning on current accounts and new business pitches. Strategy development through market analysis and consumer research was her prime role. Her other responsibilities included client presentation, liaison with the creative teams to plan and implement 360-degree campaigns. She is fluent in Hindi and English. She holds a Post Graduate Diploma in Management from Goa Institute of Management with a specialization in marketing.