Webinar on Making credit accessible, convenient, and affordable to women in open-air markets and cross-border trade in Kenya

This webinar was held on 23rd November 2022 and hosted panelists from Kenya’s financial landscape. The panelists discussed how financial service providers could address accessibility, affordability, and convenience to increase access to credit for women in Kenya’s open-air markets and cross-border trades.

Key takeaways from the discussion:

• Tailored gendered financial products are needed to address women’s various needs while factoring in their financial behavior, financial literacy, and accessibility to information on the financial product.
• Financial service providers need to use product designs that build the capacity of financially illiterate women and increase their knowledge of financial services; and
• Women seek mentoring, coaching, and access to markets, networks, and finance to enhance their accessibility to financial products.