About Mi4iD

Market Insights for Innovation and Design (Mi4iD) is MicroSave Consulting’s flagship design thinking approach that incorporates principles of behavioral economics and human-centered design. MI4ID’s holistic approach achieves user-centricity from both demand- and supply-side perspectives and thus produces high-impact results.

Market Insights for Innovation and Design (Mi4iD) is MicroSave Consulting’s flagship design thinking approach that incorporates principles of behavioral economics and human-centered design. MI4ID’s holistic approach achieves user-centricity from both demand- and supply-side perspectives and thus produces high-impact results.

Mi4iD Offerings

  • Behavioral research and diagnosis

    We have a rich repository of participatory, observational, and self-reported research tools that help Mi4iD-trained experts explore biases and behaviors. Click here to read about our insights from past research on multiple themes.

  • Innovative product or service development

    We use a systematic product development process that brings the best out of creative thinking with market conditions and service. Click here to read about the products and services we have developed.

  • UI/UX testing and development

    We design intuitive interfaces and experiences to achieve user-centricity. Click here to read about our work in this area.

  • Behavior change communication

    We craft communication strategies to inspire behavior change while prioritizing customer needs. Click here to read about our insights from behavior change communication.

  • Innovative research and solution development training

    We unlock your ability to generate fresh ideas, solve problems creatively, and help cultivate a culture of creativity in your organization. Click here to learn more.

  • Design sprints

    We help providers create customer-centric products or services through agile techniques. Click here to learn more.

  • Application of Mi4iD in program design

    We design programs tailored to the target audience’s needs to enhance behavior change effectiveness and foster innovative problem-solving. Click here for references.

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Success Stories

Design of the digital strategy and user interface for HFC Bank, Kenya

The MI4ID team helped HFC Bank identify target markets, their needs, and preferences in personal financial management. We also helped design an interface based on use-cases for the bank’s mobile application. Consequently, the number of customers increased tenfold, with 20% of new customers saving actively.

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Innovative pilots to test interventions to strengthen the agent network across India

MSC has been running concurrent pilots with financial service providers to strengthen the cash-in cash-out agent network in India. These multiple pilots, tailored empathetically to the needs of customers and providers, address challenges that agents face throughout their lifecycle.

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Product innovation and risk management for Shakti Foundation, an MFI in Bangladesh

Using the MI4ID approach, MSC supported the Shakti Foundation to design customer-centric voluntary savings products and innovations around managing product risks. The team helped Shakti address the key challenge of offering savings products sustainably at scale to potentially 500,000 poor households.

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Demand analysis on remittances in Côte d’Ivoire, Mali, and Senegal

The use of digital channels to send or receive remittances remains low in West Africa. This report identifies motivators and barriers to the use of remittances in formal financial services and offers recommendations and product ideas for service providers.

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Agri-Agent Network Innovation Lab (AANIL) for MiBank, Papua New Guinea

The MI4ID team helped MiBank innovate agent network models to enhance “access” to financial services in Papua New Guinea. Designed under AANIL, these CICO models offer MiBank a modified user-centered approach to manage agents and increase the uptake and use of its financial service offerings.

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Tajikistan and Kyrgyzstan: Training on innovative product development for financial institutions

The MI4ID team trained staff from banks and MFIs on processes for innovative product development. This helped participants, who service 4.5 million customers, understand the importance of using customer journey and persona mapping to innovate and increase the uptake of existing products.

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Read more articles and blogs on Mi4iD do visit

www.microsave.net

Our experts

Akhand Tiwari

Designing behaviour-change programmes

Brenda Oyugi

Manager

Kim Kariuki

Senior Manager

Edward Obiko

Senior Manager

Manoj Nayak

Manager

Sneha Sampath

Manager

Surbhi Sood

Senior Manager

Arshi Aadil

Senior Manager

Mimansa Khanna

Senior Manager

Atulya Mishra

Manager