Course at a glance

The vast majority of digital financial services are still based on P2P and bill payments. How can we move to the next level and offer solutions that meet the mass market’s myriad of financial needs?  This course takes participants through a systematic process for developing market-responsive products from insight generation, through to design and development. It is tailored to meet the needs of institutions in need of a market-making anchor product and those who seek to expand their product offerings.

Why this training?

Participants will learn a systematic process for strategic product development including:

  1. The application of market research and behavioral economics to understand how people make money management decisions,
  2. Using this knowledge to build product suites that meet different financial needs,
  3. The operational systems and partnerships necessary to deliver products successfully.
Who should attend?

This course targets middle to senior level managers in mobile network operators, banks and other financial institutions and third parties involved in DFS product development. We recommend 2-3 participants attend from each organization as experience has shown that teamwork greatly improves dissemination of lessons back to the institution.

Topics covered

DFS ecosystem and constraints framework

Market Insights for Innovation and Design (MI4ID)

Building and managing DFS partnerships

Product pricing and delivery channel rewards

Technology and delivery channels

Risk and fraud in product development

Product marketing and communications

Product evolution: Looking into the future

Testimonials from past participants
Our general trainings