In this video, James Mwangi, CEO of Equity Bank, Kenya, highlights the client protection principles adopted by Equity Bank. Talking about responsible financing, James says Equity is focused on customer protection as the sustainability of business model depends on customer support. Equity endorses customer charter and has clear agreement for all transactions. He also provides details of the products designed by Equity to cater to the demands of the youth of Kenya. In addition, he discusses the challenges for future.