Signature Projects

MSC conducted research in Ghana, Kenya, Senegal, and Uganda to understand the perception of youth and the state of jobs in the digital financial services sector. The project involved helping Lynk develop microinsurance product concepts and The Expresso Innovation Hub to improve its incubation approach with youth entrepreneurs in Senegal.
UNCDF engaged MSC to understand the effects of financial and non-financial services that financial service providers offer to youth under the Youth Start program. As part of the project, MSC also helped develop, pilot test, and roll out youth-focused financial products.
MSC collaborated with Equity Bank to increase the youth’s interest and access to savings products in Kenya. The project involved market research to understand the financial needs of clients and the development of financial products for the potential youth clientele.
This project was an endeavor to gauge the demand for financial products among youth in central Java. MSC sought to capture youth perception regarding existing financial products, compare their financial needs with current products of Plan International, and suggest suitable financial products for them.
Through its Market Insights for Innovation and Design (MI4ID) approach, MSC conducted market research to help YouthSave develop a suitable savings product prototype for low-income youth in urban and rural communities across Nepal.
MSC supported the initiative of Barefoot College to develop a new solar business vertical to enhance the adoption of its green energy products among rural customers in India. The project involved training and capacity-building of its fleet of Solar Sakhis—women champions of solar energy products.