MSC’s work creates the perfect balance between delivering products and services for the mass market and achieving our clients’ financial goals. We work extensively with customers to understand their needs and preferences, using behavioral research and develop suitable products using human-centric design. We also help enhance outreach through new approaches to product and service delivery (agent banking, and optimizing financial and operational costs).

MSC also conducts costing and pricing analysis, implements pilot tests, develops product launch strategy, and provides marketing support.