Our marketing and communication practice is a strategic enabler. We craft and deliver clear, culturally nuanced messages that resonate with target audiences, influence behaviors, and drive meaningful engagement and conversion. We focus on an in-depth knowledge of businesses and their client ends. Our team members bring authentic, local insights and are rooted in the very markets we serve. We shape impactful solutions that address real-world needs.
We develop strategies for branding and corporate communication. We also design financial and digital education initiatives to connect with people and build trust. Our multisectoral experience enables us to deliver the following services:
- Branding and identity.
- Product marketing and go-to-market strategy.
- Financial capability and consumer education.
- Content strategy, development, and implementation, such as promotional content.
- Customer service design and consumer protection.
- Social and behavior change communication (SBCC).
- Digital marketing and campaign management.
- Design and development of multimedia websites, dashboards, apps, and e-books.
We work in behavioral research to inform behavior change and marketing interventions. Clients increasingly rely on us for more accessible user interfaces through improved user interface (UI) and user experience (UX).
We stay ahead of market realities, cultural dynamics, and new communication trends. This commitment gives us a distinct edge and helps our partners succeed.
Signature projects
FAQs
MSC provides comprehensive marketing and communication support, including brand strategy and identity, product marketing and go-to-market strategy, financial capability and consumer education, content strategy and development, consumer protection, social and behavior change communication (SBCC), digital marketing, and campaign management. We also design and develop multimedia websites, dashboards, apps, e-books, and user experiences.
Yes. MSC develops product marketing and go-to-market strategies for financial products and services designed for low- and moderate-income customers. Our approach combines market and behavioral research with customer insights to understand needs, preferences, and decision-making. These insights inform product positioning, communication, marketing, rollout, and customer education strategies.
Social and behavior change communication (SBCC) uses evidence-based communication to influence knowledge, attitudes, social norms, and behaviors. MSC designs context-specific SBCC interventions to shift attitudes and behaviors around a social or financial issue.
For example, in Bihar, India, MSC has used SBCC as part of an aquaculture and nutrition initiative to improve nutrition literacy and encourage the consumption of nutrient-rich aquatic foods.
Financial capability and consumer education help people understand financial products and services and make more informed decisions about how they use them. MSC designs financial and digital education initiatives that build awareness, understanding, confidence, and trust. This work also complements our focus on customer service design and consumer protection.
MSC does both. Alongside marketing strategy and campaign management, we design and develop multimedia websites, dashboards, apps, and e-books. We also work on user interface (UI) and user experience (UX) to make digital products and services more accessible, intuitive, and responsive to users’ needs.
MSC combines global expertise with deep local understanding. Our teams are rooted in the markets they serve and bring first-hand knowledge of local customers, cultures, behaviors, and market realities. We use these insights to develop culturally nuanced messages, communication strategies, and interventions that respond to the needs of each market rather than using a standardized approach across markets.
