In this video Roshaneh Zafar Managing Director of Kashf Foundation and the founder of Kashf Bank, one of the leaders of microfinance in Pakistan, speaks about the challenges of reaching out to the female borrowers in one of most challenging markets in the world. She speaks on the importance of mobilising deposits from microfinance customers and talks about the Kash Foundation’s foray into savings product for serving low income households. She enumerated the reasons why deposits matter and what steps the foundation undertook before rolling out the savings product.

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