In this video Roshaneh Zafar, Managing Director of Kashf Foundation, Pakistan speaks about the implementation of the deposit mobilisation strategy that Kashf has put into place. She explains the important role of technology and m-banking in microfinance and how Kashf has employed technological innovations for the benefit of their clients. She further talks about the segmentation process for savings and how it has revealed that designing savings product requires much more detailed understanding of different segments than that for credit products.

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