HNB Grameen (HNBG) is a subsidiary of Hatton National Bank (HNB), a leading commercial bank in Sri Lanka. The company wanted to broaden its client segments and upgrade the use of technology. HNBG made a recent foray into the micro, small, and medium enterprises (MSME) market and introduced technology, such as point of sale (PoS) devices and ATMs. These developments implied that HNBG needed a fresh perspective toward business along with a new strategy.
MSC led a series of virtual interviews and subsequently, an onsite rapid institutional assessment. We conducted a market assessment to understand the market segments, competition, and products offered in Sri Lanka. Our sectorial analysis helped to examine the external environment on political, macroeconomic, socioeconomic, and technological aspects that may affect the strategy. The MSC team also conducted initial workshops with mid- and senior-level management to help them develop a structured approach to arrive at an institutional and department-level strategy.
We developed a strategic business plan to create a long-term roadmap. The plan predicted the future evolution of the Sri Lankan financial landscape. It laid out a clear roadmap that HNBG needs to follow to become and remain a market leader in financial services in Sri Lanka.
HNB Grameen Finance Limited commissioned the project.
Leave comments