Enhancing the KWFT’s WASH finance portfolio in Kenya

• Aug 8, 2025
• 1 min

For years, low-income women in Kenya have struggled to access financial services for improved water and sanitation. Therefore, the Kenya Women Microfinance Bank (KWFT) needed to refine its WASH offerings to serve this segment better. 

MSC aligned WASH finance offerings with the needs of low-income women and underserved communities. Our team conducted customer segmentation through focus group discussions and in-depth interviews across four regions—Central Nyanza, Western, Lower Eastern, and Mt. Kenya North. We also mapped the WASH ecosystem and assessed potential partnerships with suppliers, utility providers, and vendors. Based on these insights, we proposed refinements to existing products and developed new product concepts tailored to sanitation and water access. A pilot testing plan and marketing strategy were developed to guide implementation and strengthen market positioning. 

This engagement enhanced the institution’s ability to deliver relevant and impactful financial solutions to vulnerable populations in the water and sanitation space. 

The KWFT commissioned this project.