Gender-intelligent banking: Branch counters to boardrooms

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Gender-intelligent banking: Branch counters to boardrooms

by Sonal Jaitly, Ayushi Misra and Dr. Naveen Kumar K
Nov 21, 2025
1 min

Women’s finance offers a vast untapped commercial opportunity, as revealed in MSC’s new white paper with the National Institute of Bank Management (NIBM). It introduces the RISE framework to help financial institutions embed gender intelligence into their strategy and operations and drive deeper customer engagement, growth, and sustainable business performance.

Women’s account ownership in India has grown exponentially through initiatives, such as the PMJDY. Yet, they remain significantly underserved in terms of usage, value of engagement, and access to higher-order financial services. Financial institutions must therefore recognize women as a diverse and strategically important customer segment with distinct financial behaviors, and not just as a social mandate.

This white paper, developed by MSC in collaboration with the National Institute of Bank Management (NIBM), presents a comprehensive and commercially grounded perspective on gender-intelligent banking. It offers evidence-driven insights to help institutions unleash long-term growth and strengthen business performance through a more informed and nuanced understanding of women customers.