Support for the development of a strategy for the establishment of the AGRICASH agents network for agriculture bank

AgriCash is La Banque Agricole’s digital platform. It works to diversify its commercial offer, contribute to financial inclusion, and strengthen its leadership in agricultural value chains. AgriCash works through a network of agents who rely on the bank’s existing partners to bring its services closer to rural areas. A pilot phase of AgriCash is underway in the north of Senegal in the rice sector and should contribute to the digitization of producer payments via AgriCash points.