Financial inclusion pilots with Axis Bank, India, to enhance financial literacy for low-income communities

• Sep 25, 2025
• 1 min

Under its CSR mandate, Axis Bank partnered with MSC to strengthen financial literacy among low-income communities in India’s underserved regions. The pilot reached 10,000 individuals from the financially excluded segments across two aspirational districts in Bihar and Odisha.

MSC led the end-to-end design and execution for this pilot. We conducted a diagnostic study and subsequently created a multilingual curriculum in Hindi and Odia that aligned with the RBI’s National Financial Education Strategy. We used a blended model of classroom education to train 5,000 participants and conducted IVR-based mobile education for 5,000 more. Our curriculum also used audiovisual content, flipbooks, and gamified tools.

The initiative successfully improved financial awareness and responsible usage of formal services to offer a scalable model for contextualized financial education. from the pilot have been shaping Axis Bank’s broader CSR and inclusion strategy to enable future scale-up and replication.

Axis bank commissioned the project.