Skip to content
  • Subscribe
  • FR
  • Light Dark
  • About us
  • What we do
    • Agriculture and food systems
    • Climate change and sustainability
    • Ethical AI and data Solutions
    • Emerging areas
    • Community & livelihoods
    • MSME development
    • Skilling and jobs
    • WASH
    • Youth
    • Agriculture and food systems
    • Climate change and sustainability
    • Ethical AI and data Solutions
    Emerging areas
    • Community & livelihoods
    • MSME development
    • Skilling and jobs
    • WASH
    • Youth
    • Evidence and impact measurement
    • Financial services
    • Banks
    • Central banks
    • Fintech
    • Inclusive insurance
    • Microfinance
    • MFS
    • Payments
    • Evidence and impact measurement
    Financial services
    • Banks
    • Central banks
    • Fintech
    • Inclusive insurance
    • Microfinance
    • MFS
    • Payments
    • Government advisory
    • Smart governance
    • Social protection
    • GEDSI
    • Health and nutrition
    • Startup innovation and acceleration
    • Technology and DPI
    Government advisory
    • Smart governance
    • Social protection
    • GEDSI
    • Health and nutrition
    • Startup innovation and acceleration
    • Technology and DPI

    Featured Insights

    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
  • Expertise

    Financial services

    • Capacity building
    • Channel development
    • Design thinking and innovations
    • Institutional development

    Financial services

    • Capacity building
    • Channel development
    • Design thinking and innovations
    • Institutional development

    Emerging areas

    • Marketing and communication
    • Policy and regulation
    • Product development
    • Program management

    Emerging areas

    • Marketing and communication
    • Policy and regulation
    • Product development
    • Program management

    Government

    • Research
    • Responsible financial systems
    • Risk management
    • Strategy development

    Government

    • Research
    • Responsible financial systems
    • Risk management
    • Strategy development

    Evaluation

    • Data science

    Featured Insights

    insight A glimpse into the lives of women entrepreneurs in Bangladesh through MSC’s Financial Diaries research.
    insight MSC co-chairs the Climate Resilient Agriculture working group of the CIFAR Alliance, which focuses on building collaborative initiatives that harness and enable innovation to transform agri-food systems.
  • Library
  • Client & Partners
  • Proposals
  • Careers at MSC
  • Contact us

Tag: mass market

Mohit Saini, Charvi Gandotra and Graham Wright

Why do so Few Fintechs Focus on the Mass Market?

The blog highlights why do so Few Fintechs Focus on the Mass Market?
Sep 20, 2018

Mike McCaffrey

Reaching the Mass Market: Lessons from Eight Years of Mobile...

It covers key lessons learnt from the digital finance industry
Jun 17, 2015
Subscribe to us now

Join our community and be the first to get exclusive updates of our work and more. Subscribe now and become part of our vibrant network!

Sign up now
Our brands
    •
  • m4d
msc-white-logo

MSC (MicroSave Consulting) is a global consulting firm that enables social, financial, and economic inclusion for everyone in the digital age.

Sectors
  • Banking, financial services, and insurance
  • Government and regulators
  • Water, sanitation, and hygiene
  • Agriculture and food systems
  • Social payments and refugees
  • Micro, small, and medium enterprise (MSME)
  • Education and skills
  • Digital and FinTech
  • Gender equality and social inclusion (GESI)
  • Youth
  • Health and nutrition
  • Climate change and sustainability
Expertise
  • Government regulations and policy
  • Digital technology and channels
  • Products and channels
  • Policy and strategy
  • Organizational transformation
  • Design thinking and innovation
  • Data Insights
  • Training
  • Catalytic finance
  • Research, evaluation, and analytics
  • Responsible financial systems
Clients and partners
  • Multilateral organizations and international NGOs
  • Government and regulators
  • Banking institutions
  • Digital financial services providers
  • Banking institutions
  • MFIs, industry bodies, and others
  • Partners

© 2025 MicroSave Consulting (MSC)

  • Terms of use
  • Privacy policy
  • Certifications
  • Code of business conduct
  • Quality assurance
This site uses cookies, by continuing your navigation, you agree with our Cookie Policy.