Practical Advice to Reach a Tipping Point in M-Banking Solutions
by David Cracknell
May 13, 2010
1 min
M-banking is maturing into a global industry, such that to determine the steps that providers have taken to reach. This note seeks to provide pointers and ideas for achieving scale.
M-banking is maturing into a global industry, such that it is possible to determine the steps that providers have taken to reach a tipping point. This Briefing Note seeks to provide pointers and ideas for achieving scale. It examines: providing value addition to cash; incentivising customers; building an agent network; transaction drivers; how pays and how; and where to provide services.
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