Coping with Dormancy

• by Graham Wright
• Jan 17, 2012
• 1 min

“In this video Graham W. N. Wright, Group Managing Director, MicroSave, sights dormancy as the biggest problem for all mobile money implementations. With the help of case studies he explains the biggest challenges of customer adoption. Sighting examples of M-Pesa and Eko, he concludes ensuring the incentives to transact both for customers and agents are […]

“In this video Graham W. N. Wright, Group Managing Director, MicroSave, sights dormancy as the biggest problem for all mobile money implementations. With the help of case studies he explains the biggest challenges of customer adoption. Sighting examples of M-Pesa and Eko, he concludes ensuring the incentives to transact both for customers and agents are essential to deal with dormancy.