Graham Wright

Group Managing Director

Graham A.N. Wright is the founder and Group Managing Director of MSC. He pioneered much of the core of market-led approach used by MSC.

Graham A.N. Wright is the founder and Group Managing Director of MSC. He pioneered much of the core of market-led approach used by MSC. He has around 30 years of experience in emerging markets underpinned by five years of experience in management consultancy, training and audit with Arthur Andersen in Europe. Graham has worked with banks, MFIs, telecoms, and regulators in Bangladesh, India, Indonesia, Nepal, Pakistan, the Philippines, Vietnam, Zimbabwe, Kenya, Uganda, South Africa, Tanzania, and Zambia. Graham oversees Digital Financial Services, Strategic Initiatives, Knowledge Management, and Global Insights within MSC. During his time as the head of MSC in Africa, he spearheaded work to transform both Equity Bank and Kenya Post Office Savings Bank and collaborated in the design and initial testing of M-PESA. He has headed several teams working on digital financial services solutions for banks, mobile network operators, and MFIs in Asia, Africa, and Latin America.

Posts by Graham Wright

Paper: Optimizing awareness, communication, and outreach for government payments in times of crisis

This paper outlines the essential components of communication and outreach programs for both the supply and demand side. It quotes examples from PMKGY, the relief package launched by the Government of India amid the COVID-19 outbreak, to highlight the challenges around communication that recipients and frontline workers faced.

Survival, recovery, and building resilience: Transformation of financial institutions in the times of COVID-19 – Part 2

This blog looks at how financial institutions can build upon the survival strategies to recover and transform during the COVID-19 pandemic and afterward.

Survival, recovery, and building resilience: Transformation of financial institutions in the times of COVID-19 – Part 1

The COVID 19 global pandemic has affected the lives, health, and livelihoods of entrepreneurs, and they have been struggling to repay loans from financial institutions. This blog highlights recommendation from MSC for financial institutions to survive in the wake of COVID-19.

Coping with COVID-19

The report discusses what the LMI segments know, understand, and feel about the COVID-19 outbreak and examines its effect on them. The report also highlights actionable recommendations for policymakers to design suitable interventions that can help the LMI segment cope better in this difficult situation.

CICO agent training comic on Coronavirus

MSC’s comic booklets on COVID-19 are illustrated narratives that build awareness among CICO agents and their customers during the pandemic. These comics feature rich visual stories to generate awareness, influence precautionary behavior, and drive the safety of agents.

Trust Busters! A dozen reasons why your potential customers do not trust your agents (particularly in rural areas)

Alarmingly, most users who sign up for digital financial services do not actually end up using them, largely due to a lack of trust in agents. This holds true even in the case of relatively “advanced” geographies. “Trust busters” examines the evidence and lists out 12 reasons behind this worrying trend of interest in agency banking that fails to convert into regular usage.

Why does research matter in human-centered design

Human-centered design often stumbles due to inadequate research. This note emphasizes the importance of research to gain rich customer-centric insights—the most important element of HCD.

Speculating on the future of financial inclusion: predictions, solutions (and warnings) for the next 20 years

This blog examines whether we will really realize the full potential of the digital revolution. It asks: Who will have access to technology? And what are the technological and psychological barriers inhibiting the uptake and use of “digital”?