How well do Indians use cash-in & cash-out (CICO) agents, and can this usage increase?

This strategic insights deck combines findings from MSC’s multiple national-level studies. It establishes that the CICO agents in India are still far behind their true potential. Qualitative insights from these studies unpack the “why” behind this. Based on these insights, we developed a set of practical recommendations for the service provider to help them increase customer footfall at agent points.