Enabling Environment for Women’s Enterprises (EE4WE)

• Aug 4, 2025
• 2 min

MSC is the Project Management Unit (PMU) of and knowledge partner to NITI Aayog’s Women Entrepreneurs Platform (WEP) that fills critical knowledge gaps for over 60,000 women entrepreneurs across India. It works to enhance their access to finance, entrepreneurial mentorship, and networking.

As the PMU, we provide support to WEP on in-depth research to inform policy, collaborate with public and private partners to strengthen access to finance. We also facilitate mentoring and networking on the platform and build the capacities of women entrepreneurs through multiple award-to-reward programs in partnerships with industry leaders, among others. We help WEP expand its outreach to smaller cities and rural areas and drive digital communication and SEO efforts to grow WEP’s reach and impact.

With our support, WEP has successfully onboarded five ministries and over 30 private sector partners to enable women’s entrepreneurship. MSC established the Financing Women Collaborative (FWC) under this program, which is co-chaired by TU-CIBIL and SIDBI, with MSC as the secretariat. FWC has onboarded over 15 financial institutions to enhance access to credit for women entrepreneurs, design and rollout credit-readiness programs. They also supported the design and launch of a gender-intentional credit product for women entrepreneurs with a leading NBFC and conducted and published a critical research report on women’s credit seeking behavior in the country. WEP also launched state chapters in Telangana, Goa, and Mizoram to widen its outreach. The mentorship platform was India’s G20 offering, and it has the potential to positively impact over one million women entrepreneurs at various stages.

The project is commissioned by the Gates Foundation.