MSC partnered with BRAC Bank, Bangladesh’s leading bank, to design and implement a scalable agency banking model. The model would allow BRAC Bank to expand financial access in underserved and remote areas. As a leading SME-focused bank, BRAC Bank sought to strengthen alternative channels and reach new customer segments through a robust agent network.
MSC supported the project from start to finish. We conducted readiness assessments, market and regulatory analyses, and customer or agent profiling to inform a comprehensive strategy that covered product design, commission structures, and digital channels. Then, we ran a pilot program to test and refine the model before its national rollout.
The project produced transformative results. BRAC Bank scaled its agent network by 12 times, achieved a 162 times increase in account openings, and saw transactions grow 81 times in volume and 148 times in value. By November 2021, its agent outlets had processed quarterly transactions worth USD 1.74 billion, which positioned BRAC Bank as a leader in Bangladesh’s agency banking sector.
BRAC Bank commissioned the project.
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