Qualitative report – Impact on microentrepreneurs participating in digital platforms

• by Samveet Sahoo, Md Farista Andalib and Ihsan Mahboob Hoq
• Oct 28, 2025
• 1 min
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This report highlights that peer networks and platform representatives jointly build trust, awareness, and onboarding for most microenterprises, especially social sellers and logistics workers. Retailers who are already active online onboard by themselves, while others rely on representatives for guidance and access to broader markets.

We conducted a study to examine how microenterprises in Bangladesh adopt digital platforms and what drives their participation. The research revealed that peer networks and platform representatives are crucial in the creation of awareness and trust. Retailers with prior digital experience usually onboard independently, whereas others depend on platform representatives for step-by-step guidance and to connect with new markets.