Course for Business Correspondents (BC) in the Indian banking scenario
Interest in agent banking continues to soar across emerging markets. Financial institutions see this as a way to grow and serve their customer base cost-effectively beyond the coverage offered by bank branches.
Behavior change communication to encourage the use of agent banking among rural LMI women—Airtel Payments Bank
Behavioral messaging can nudge difficult-to-penetrate segments. However, designing a clear, simple, and powerful ATL communication for the LMI segment is difficult. This video looks at one such initiative by Airtel Payments Bank and how it has affected the awareness level of its target customers.
The CEO of Strategic Impact Advisors, Shelley Spencer, has a candid chat with MSC’s Group Managing Director Graham Wright on the current challenges rural CICO agents grapple with while building customer trust. They discuss the three stages of a typical agent business (start-up, operations, and revenue) in Asia and Africa and the specific support rural CICO agents need across each stage.
Banking Correspondent (BC) Agent incentives – Eko India financial services
Incentives play a key role in driving business, motivation, and usage of an agent network manager’s platform. This video looks at a leading FinTech platform—Eko and shares lessons on how the change in its incentive structure impacted its large agent network.
Journey of Social Safety Net (SSN) beneficiaries during the COVID-19 pandemic period
During the pandemic period in 2020, many Social Safety Net (SSN) beneficiaries were worried about the cash assistance they received after waiting long queues and traveling long distances. The Bangladesh government introduced a digital intervention through Mobile Financial Services (MFS) to disburse allowances to solve their pain points and anxiety.