Enabling Environment for Women’s Enterprises (EE4WE)
Mar 5, 2024- 2 min
Mar 5, 2024
2 min 
MSC is engaged as a technical assistance and knowledge partner to support in strengthening the Women Entrepreneurship Platform (WEP). The WEP is a Government of India-backed initiative launched by the NITI Aayog in 2017 to promote a conducive ecosystem for women’s entrepreneurship in India. WEP intended to do this by becoming a unified aggregator of all relevant information and services for women entrepreneurs in India. Our work focuses on the following aspects of WEP:
- Research and policy insights
- Access to finance
- Mentoring and Networking
- User data analytics and outreach to states and smaller cities
- Content management
Outcomes and impact
1. Research
- Research study on “Decoding government support to women entrepreneurs” filled a critical knowledge gap and generated insights for policymakers on key areas that need government support.
(Framework: MSC’s SAFE framework, Applying the ecosystem lens to female entrepreneurship) - Research study on “Mentorship for Women Entrepreneurs – A Highway to Growth” shows a glimpse of the current mentorship landscape in India and key recommendations to enhance the nationwide availability of effective mentorship for women entrepreneurs
2. Mentorship
- A Dedicated mentorship platform at G20 for WEs
- Launch of WEP-Unnati mentorship cohort
3. Access to finance
- A roundtable discussion with key stakeholders from the financial sector on “Access to credit for micro and small women entrepreneurs”
- Launch of “Financing Women Collaborative”
4. Content management
- Platform hosts information on schemes supporting entrepreneurship which includes 70 central, 433 state, and 52 SIDBI and NABARD schemes, and information on incubators and accelerators across India
5. Outreach
- Increased outreach of the WEP platform to new states
- Increased the number of women entrepreneurs regularly using the platform to ~30000
Leave comments