Program on cluster development for green service providers and gender-responsive e-mobility in Bhubaneshwar

• Aug 4, 2025
• 1 min

MSC, SIDBI, and CRUT partnered to enhance Odisha’s urban public e-mobility ecosystem to make it more gender-inclusive and environmentally sustainable.

The program targets the underrepresentation of women in non-traditional roles in the transport sector. It also focuses on creating opportunities for a lack of green service providers offering ancillary services (such as., last-mile e-rickshaws) to support a comprehensive green electric bus transport system. MSC  trained over 240 female bus conductors in Bhubaneshwar and across other CRUT zones such as Berhampur, Sambalpur, and Rourkela. Many of these women are first time earners from tribal and rural backgrounds. Male staff across CRUT’s e-bus system which included guides, captains, and depot workers were also sensitized on gender inclusion to build acceptance of women in these non-traditional roles. We also drafted a community support strategy to prevent dropouts by women, encouraging peer support and robust grievance resolution mechanisms.

The project was funded by SIDBI in partnership with MSC.