Awareness, Communication, and Outreach for Social Protection Schemes during COVID-19: Presentation
An effective communications strategy for social protection programs (SPPs) needs a complex range of considerations and components for different stakeholders at both the demand and supply side. This presentation on awareness, communication, and outreach highlights the need for the integration of key communication components for effective implementation of SPPs.
MSC’s comic booklets on COVID-19 are illustrated narratives that build awareness among CICO agents and their customers during the pandemic. These comics feature rich visual stories to generate awareness, influence precautionary behavior, and drive the safety of agents.