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Tag: Cheryl Frankiewicz
Costs and Benefits of Pilot Testing for Product Development
This briefing note emphasises on pilot testing as an important component of a new product development process which in turn helps institutions to become more viable and profitable.
Sep 10, 2008
Cost and Benefits of Market Research for Product Development
This note illustrates importance of market research in the entire product development process, which is often neglected by most of the institutions.
Sep 3, 2008
Costs and benefits of market research and pilot testing for new product development in microfinance
This document explores the costs and benefits recorded by MFIs that have chosen to incorporate market research and pilot testing into their new product development processes.
Feb 1, 2006